Content tagged with advertising
Google AdWords Pairs Deals with Search
POSTED ON February 27, 2013 in Sales and Marketing, Sales and Marketing
Within the last week, Google quietly launched what very well could make big waves in small-business marketing. It’s called Google AdWords Offer Extensions, which, in its simplest sense, is a coupon and AdWords hybrid.
It’s an Ad, Ad, Ad, Ad World at Advertising Week
POSTED ON October 1, 2012 in
Cue the Mad Men music: the ninth annual Advertising Week kicks off today in New York City. The event will focus not only on the latest in technology, but also announce a new initiative to help military veterans find jobs in the ad industry, as The New York Times reported on Friday.
Podcast: What Small Business Communications Can Learn From Big Business Tactics
POSTED ON May 23, 2012 in Breaking, Planning, Technology
Brad Rye, Director of Public Relations at Eric Mower and Associates, examines traditional and emerging communication tactics used in larger companies that can translate into viable ways for small businesses to get the word out about themselves.