Develop and Sell Your Products
Celebrate with us during our weeklong BuildMyBiz grand opening event! Visit our grand opening page for exclusive discounts and savings, and stop in each day this week to learn about important business topics that can help you start, build, and manage your business.
How do you get business when you’re in business? If you’re hoping qualified leads will land on your doorstep just because your product is awesome, consider taking a step back. Ask yourself:
- Do I understand my target market?
- Have I gained a competitive position in the marketplace?
- Have I differentiated my business?
- Do I have consistent, high-quality marketing, advertising, and presentation materials?
- Have I developed creative ways to get in front of leads?
- Am I taking steps to continually build my brand?
First, think about how your brand can reach your target audience on a personal and local level. BuildMyBiz partner Standard Register offers some insights:
Next, think about the products you love or companies you buy from over and over again. Can you spot them in the store? Is their overall look and feel consistent (advertisements, storefronts, emails, website, etc.)? Do you know what makes them different from competitors?
Take inspiration from these companies, and then break out on your own! Branding your business involves building its own personality, so give it one that resonates with your target markets, stands out, and takes value in high quality products and services. A great place to start is developing a marketing plan so you can gather ideas on how you’ll position your products.
Now is the perfect time to start building your business identity. Why? Through January 15, get half off your first print order up to $500 from Standard Register. Spiff up your business cards, letterhead, envelopes, marketing materials, sales and training materials, and more for a great price. Head over to our grand opening page for this and more offers from our partners, and get your brand going!
Let’s Hear from You
What kinds of promotions or advertising have you or will you implement to help sell your products and services?
What role, if any, will social media play in the marketing of your products and services?
Which companies do you think have strong brand identities? Why?
We’re abuzz about branding, developing, and selling over on Facebook and Twitter. Chat with us and tell us your thoughts!
Next Up: Friday, 12/16
Help us round out our grand opening week on Friday, where we’ll look at ways to effectively hire, manage, and retain employees.
